No7 Vital Brights Lipstick in Blooming Pink

Hello lovelies. Well finally, as promised a non nail polish post!! So I went into Boots to spend my birthday pennies and this display was the first thing that attracted my little peepers. The best thing was that I had a £5 off No7 voucher too! No7 vouchers are like the herpes of the cosmetics world, once you get one, you always have one knocking about somewhere....  So there were a few different blushers but at the minute I'm swamped in blushers so I thought I would go for a lippy instead and the one that caught my eye was this little beauty in Blooming Pink. Vital Brights is Boots new spring/summer range and in all honesty on looks I could have bought it all. I love the packaging, It's the main the reason I bought this really- I'm a sucker for a pretty box.

As well as looking pretty outside, I like the actual lipstick packaging itself. Its very simple, almost clinical looking but it really makes the colour sing out. Tres Chic! 

As for the innards, which is probably the bit your most interested in.... This is the flap from the Boots website: "Their lightweight texture gives a sheer, glossy finish while the moisture-rich formula delivers sumptuous, long-lasting colour."

I agree with a bit of it. The texture is lovely, part creamy, part glossy. It slides on wonderfully with no dragging. The first layer is very sheer but it can be built up to a brighter shade with a few more coats depending on how sheer or bright you want it so I wouldn't exactly call it sumptuous but it is a lovely colour. My lips are a little dry at the minute but it didn't make them look worse and has actually moisturised them a little. The thing that I really don't agree with was that it's long lasting. I would say it stayed on my lips roughly an hour but I imagine if your eating or drinking it would slip right off due to its glossiness. 

Taken without the flash

(god you can tell I have been in the sun for about 2 minutes, freckles all over the shop!) 

and with the flash...

This was with about 3 slicks of the lipstick as I like my colour with a bit of a pop. I really like the shade but there was one slight problem that due to the colour of the lippy, it made my teeth look ever so slightly yellow in some lights- not the best so make sure your packing some whitening strips if you smoke or drink a crap load of caffine. Don't let this put you off though because it was ever so slight but I just wanted to put it out there. The price was brilliant at £5 (normally £10 but I had my No7 voucher) and I would buy this again if I had a voucher knocking about, if I spent £10 on it I might be thinking that for another 3 quid, I could be getting a MAC which generally lasts a little longer on the lips. It is a lovely colour and has a yummy sheen to it. I don't think Boots are being completely honest with their bumf about it but don't let that it put you off because they are half right and an half the price this is an equation I can work with.